Modern advertising and the market for audience attention : the US advertising industry's turn-of-the-Twentieth-Century transition
Zoe Sherman
| Year of publication: |
2020
|
|---|---|
| Authors: | Sherman, Zoe |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Werbung | Advertising | USA | United States | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Theorie | Theory | Geschichte | History |
| Extent: | 1 online resource (xiv, 172 pages). |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-51157-3 ; 1-315-51157-6 ; 978-1-315-51155-9 ; 1-315-51155-X ; 978-1-315-51156-6 ; 1-315-51156-8 ; 978-1-315-51154-2 ; 1-315-51154-1 ; 978-1-138-20154-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180606