Modern marketing theory : critical issues in the philosophy of marketing science
Year of publication: |
1991
|
---|---|
Authors: | Hunt, Shelby D. |
Publisher: |
Cincinnati, Ohio : South-Western Publ. Co. |
Subject: | Marketingtheorie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Waßmann, Jan, (2011)
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Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data
van Oest, Rutger, (2003)
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Veldung, Susanne, (2017)
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Legends in marketing : a review of Shelby D. Hunt's volumes
Hunt, Shelby D., (2011)
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Hunt, Shelby D., (2012)
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Hunt, Shelby D., (2012)
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