Modernes Markenmanagement für Luxusgüter aus Sicht des Neuromarketings
von Patrick Metz
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Metz, Patrick |
| Publisher: |
Saarbrücken : Grin Verl. |
| Subject: | Marketingmanagement | Luxusgut | Neuromarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 78 Bl. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Würzburg, Univ., Diplomarbeit, 2008 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004914735