Modernization without westernization : the Kingdom of Saudi Arabia
Nailah Ayub; Norizan M. Kassim; Mohamed Zain
| Year of publication: |
2014
|
|---|---|
| Authors: | Ayub, Nailah ; Kassim, Norizan M. ; Zain, Mohamed |
| Published in: |
Transcultural marketing for incremental and radical innovation. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-4749-7. - 2014, p. 296-315
|
| Subject: | Open Innovation | Open innovation | Technologiepolitik | Technology policy | Saudi-Arabien | Saudi Arabia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211695