Modernizing the grocery trade with cartoons in wartimes : humor as a marketing weapon (Progressive Grocer, 1939-1945)
Year of publication: |
2012
|
---|---|
Authors: | Cochoy, Franck |
Published in: |
Imagining organizations : performative imagery in business and beyond. - New York, NY [u.a.] : Routledge, ISBN 978-0-415-88064-0. - 2012, p. 173-188
|
Subject: | Wirtschaftszeitschrift | Business magazine | Lebensmittelhandel | Food trade | Humor | Großbritannien | United Kingdom | 1939-1945 |
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