Modifying markets: consumerism and institutional work in nonprofit marketing
Year of publication: |
2020
|
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Authors: | Yngfalk, Anna Fyrberg ; Yngfalk, Carl |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 20.2020, 3, p. 343-362
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Subject: | Consumerism | institutional work | market dynamics | market modification | nonprofit | Nonprofit-Organisation | Nonprofit organization | Institutionenökonomik | Institutional economics | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/1470593119885169 [DOI] 10.1177%2F1470593119885169 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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