Modular upgradeability of technological innovations : empirical insights into the role of consumer expectations in the adoption decision process
Maximilian Bader
| Year of publication: |
2018
|
|---|---|
| Authors: | Bader, Maximilian |
| Other Persons: | Backhaus, Klaus (foreword) |
| Institutions: | Westfälische Wilhelms-Universität Münster (degree granting) ; Verlag Dr. Kovač (publisher) |
| Publisher: |
Hamburg : Verlag Dr. Kovac̆ |
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Innovationsdiffusion | Innovation diffusion | Technische Innovation | Produktlebenszyklus | Modulbauweise | Verbraucherverhalten | Adoption <Marketing> |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] |
| Extent: | IX, 307 Seiten 21 Illustrationen 21 cm x 14.8 cm, 415 g |
|---|---|
| Series: | Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management. - Hamburg : Kovač, ISSN 1438-8286, ZDB-ID 2054640-3. - Vol. Band 102 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Westfälische Wilhelms-Universität Münster, 2018 |
| Notes: | 201806 |
| ISBN: | 978-3-339-10152-5 ; 3-339-10152-3 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013431006