"Mom! I've seen that on a commercial!" : US preschoolers' recognition of brand logos
Emily S. Kinsky and Shannon Bichard
| Year of publication: |
2011
|
|---|---|
| Authors: | Kinsky, Emily S. ; Bichard, Shannon |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 12.2011, 2, p. 145-158
|
| Subject: | Kinder | Children | Markenführung | Brand management | Zielgruppe | Target group | Werbeträger | Advertising media | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009240252