Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Year of publication: |
2010
|
---|---|
Authors: | Teixeira, Thales S. ; Wedel, Michel ; Pieters, Rik |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 29.2010, 5 (12.9.), p. 783-805
|
Saved in:
Saved in favorites
Similar items by person
-
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S., (2010)
-
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S., (2010)
-
Analyzing visual attention tot repeated print advertising using scanpath theory
Rosbergen, Edward, (1997)
- More ...