Momentum : how companies become unstoppable market forces
Year of publication: |
c2003
|
---|---|
Authors: | Ricci, Ron ; Volkmann, John |
Publisher: |
Boston, Mass. : Harvard Business School Press |
Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Strategisches Management | Strategic management | Innovation | Markenführung | Brand management | Marketing | Technische Innovation |
Description of contents: | Table of Contents [gbv.de] |
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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding
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The influence of key capabilities on brand portfolio-based competitve advantage
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Strategic brand management : building, measuring and managing brand equity
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Momentum : how companies become unstoppable market forces
Ricci, Ron, (2003)
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