Monetäre Bewertung von Markenstrategien für neue Produkte
Year of publication: |
1997
|
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Authors: | Sattler, Henrik |
Publisher: |
Stuttgart : Schäffer-Poeschel |
Subject: | Produkteinführung | Markenpolitik | Strategisches Management | Monetäre Bewertung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXIII, 413 S. : graph. Darst. |
---|---|
Series: | Management von Forschung, Entwicklung und Innovation. - Stuttgart : Schäffer-Poeschel. - Vol. 15 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Literaturverz. S. 390 - 411 |
ISBN: | 3-7910-1145-6 |
Classification: | Marketing |
Source: |
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