Monetary compensation, workforce-oriented corporate social responsibility, and firm performance

Purpose – Prior literature has established the theoretical and statistical linkages between monetary compensation and firm performance, yet little is known about how the association between monetary compensation and firm performance is moderated by companies’ engagement in corporate social responsibility (CSR) activities. Further, compared to executive compensation, non-executive compensation remains an underexplored topic. The purpose of this paper is to investigate how workforce-oriented CSR moderates: first, the association between non-executive compensation and firm performance; and second, the association between executive compensation and firm performance. Design/methodology/approach – Using a sample of 181 from the largest 3,000 US companies for the years 1991-2011, the authors investigate how workforce-oriented CSR moderates the association between compensation and firm performance. Compensation is examined at two levels – non-executive versus executive compensation. The workforce-oriented CSR score is constructed as total strengths minus total concerns in Kinder, Lydenberg, and Domini’s employee relations dimension. Findings – The authors find an improvement in firm performance with increases in both non-executive and executive compensation. Further, workforce-oriented CSR positively moderates the association between non-executive compensation and firm performance, and negatively moderates the association between executive compensation and firm performance. Research limitations/implications – This study adds to the literature of the compensation-performance linkage by including both non-executive and executive compensation as important determinants of firm performance and incorporating workforce-oriented CSR as a moderator on the compensation-performance linkage. It also provides new angles for CSR scholars. Practical implications – This study helps managers understand the importance of fulfilling employees’ social emotional needs and the potential of workforce-oriented CSR in shaping employees’ perceived distributive justice. The findings also help managers make critical decisions regarding the allocation of limited corporate resources and prioritization of investment options. In addition, the findings are also useful to boards of directors and human resources managers who are in charge of hiring executives, building top management teams, and deciding executive compensation. Originality/value – This study helps advance our understanding of the compensation-performance linkage. The results suggest that the relationship between compensation and financial performance is contingent on other organizational factors. In addition, the findings provide practical implications on how CSR engagement moderates the association between non-executive compensation and firm performance differently than the association between executive compensation and firm performance and how to allocate corporate resources and prioritize strategic options effectively.