Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Year of publication: |
June-July 2016
|
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Authors: | Dinsmore, John ; Dugan, Riley G. ; Wright, Scott A. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 24.2016, 3/4, p. 227-240
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Subject: | Inferences | nonmonetary pricing | naïve theories | banner advertisements | novelty | mobile applications | Preismanagement | Pricing strategy | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Online-Marketing | Internet marketing |
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