Monetizing and Marketing Insurance through Virtual Worlds
| Year of publication: |
2009-11-01
|
|---|---|
| Authors: | Piesse, David ; Nehmzow, Claus |
| Institutions: | International Association for the Study of Insurance Economics |
| Subject: | Marketing | marketing | Versicherungswirtschaft | Virtuelle Realität | virtual reality | Mehrgleisiger Vertrieb | sales and distribution |
| Extent: | 2391040 bytes 16 p. application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing. Other aspects ; Management of insurance ; Individual Working Papers, Preprints ; No country specification |
| Source: | USB Cologne (business full texts) |
Persistent link: https://www.econbiz.de/10008637648