Money-back guarantees and service quality : the marketing of in vitro fertilization services
Shan Yu, Mrinal Ghosh, and Madhu Viswanathan
| Year of publication: |
2022
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|---|---|
| Authors: | Yu, Shan ; Ghosh, Mrinal K. ; Viswanathan, Madhu |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 3, p. 659-673
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| Subject: | expert services | health care marketing | in vitro fertilization | information asymmetry | insurance | money-back guarantees | quality of care | signaling | Dienstleistungsqualität | Service quality | Fertilität | Fertility | Asymmetrische Information | Asymmetric information | Signalling | Gesundheitsökonomik | Health economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211060733 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258080