Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Year of publication: |
2023
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Authors: | Arsenovic, Jasenko ; Edvardsson, Bo ; Otterbring, Tobias ; Tronvoll, Bård |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 1, p. 69-82
|
Subject: | Bad-Mouthing Behavior | Collaboration | Compensation | Complaint Management | Service Failure | Service Recovery | Beschwerdemanagement | Complaint management | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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