Extent: | 1 Online-Ressource (304 p.) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Frontmatter Contents Acknowledgments Introduction 1 Television Content 2 Video Gaming 3 Athlete Branding 4 The Internet 5 Mobile Technology 6 Gambling 7 Sports-Anchored Development 8 Venue Technology 9 Corporate Marketing Notes Index In English |
ISBN: | 978-0-8047-7679-0 |
Other identifiers: | 10.1515/9780804776790 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014479565