Money talks, but will consumers listen? : referral reward programs and the likelihood of recommendation acceptance
Year of publication: |
2019
|
---|---|
Authors: | Sciandra, Michael R. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 27.2019, 1, p. 67-82
|
Subject: | Virales Marketing | Viral marketing | Verkaufsförderung | Sales promotion | Soziale Beziehungen | Social relations |
-
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra, (2009)
-
Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra, (2008)
-
Sales and Sincerity : The Role of Relational Framing in Word-of-Mouth Marketing
Tuk, Mirjam A., (2010)
- More ...
-
Sciandra, Michael R., (2019)
-
Micu, Camelia C., (2019)
-
For one or many? : tie strength and the impact of broadcasted vs. narrowcasted advice
Sciandra, Michael R., (2019)
- More ...