Monitoring the effects of television advertising : an insurance case study
Year of publication: |
1976
|
---|---|
Authors: | Stoessl, Sue ; Wicks, Anne |
Published in: |
Esomar congress. - Amsterdam, ISSN 0071-3082, ZDB-ID 611969-4. - 1976, p. 83-102
|
Subject: | Werbung | Fernsehen | Versicherung |
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