Mood and Investor Behavior

Our brain is daily confronted with a huge amount of information and stimulus, hard to be understood and assimilated. In this context the investment decision is often determinate by inter-temporal restrictions, psychological factors and less probable by purely rational factors. Weather factors as humidity, temperature, amount of sunshine, length of the night, wind, geomagnetic storms or changes in biorhythm have a strong impact on investor moods and indirectly on investor behavior. The aim of this paper is to create a conceptual framework for analyzing the investor behavior taking into consideration weather and biorhythm changes.