Mood, informantion congruency, and overload
Year of publication: |
2007
|
---|---|
Authors: | LaTour, Kathryn A. ; Puccinelli, Nancy M. ; Mast, Fred W. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 11, p. 1109-1116
|
Subject: | Werbung | Advertising | Informationseffizienz | Informational efficiency | Konsumentenverhalten | Consumer behaviour | Operations Research | Operations research |
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