Moral obligation in online social interaction : clicking the "like" button
Year of publication: |
2020
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Authors: | Xu, Xi ; Yao, Zhong ; Teo, Thompson S. H. |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 57.2020, 7, p. 1-12
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Subject: | Online social interaction | Moral obligation | Interpersonal relationships | "Like" intention | S-O-R model | Social media | Social Web | Social web | Soziale Beziehungen | Social relations | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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