Moral sells: gaining competitive advantage in a shareholder society
Franz Liebl
| Year of publication: |
2002
|
|---|---|
| Authors: | Liebl, Franz |
| Published in: |
Socially responsible management : impulses for good governance in a changing world. - Marburg : Metropolis-Verl., ISBN 3-89518-403-9. - 2002, p. 11-33
|
| Subject: | Betriebswirtschaftliches Ziel | Corporate objective | Stakeholder | Shareholder Value | Shareholder value | Unternehmensethik | Business ethics | Gemeinwohl | Common good | Marketingmanagement | Marketing management | Theorie | Theory |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben In: Socially responsible management |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001710817