Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Year of publication: |
2015
|
---|---|
Authors: | Hattula, Johannes D. ; Schmitz, Christian ; Schmidt, Martin ; Reinecke, Sven |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 2, p. 179-186
|
Subject: | Managerial decision making | Market intelligence dissemination | Marketing's influence | Führungskräfte | Managers | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Entscheidung | Decision | USA | United States |
-
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D., (2015)
-
Managerial marketing policies and decisions
Meloan, Taylor W., (1970)
-
Eberharter, Jasmin, (2015)
- More ...
-
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D., (2015)
-
Hiesinger, Heinrich, (2016)
-
Belz, Christian, (2009)
- More ...