More choice is better: Effects of assortment size and composition on assortment evaluation
| Year of publication: |
2005
|
|---|---|
| Authors: | Oppewal, Harmen ; Koelemeijer, Kitty |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 22.2005, 1, p. 45-60
|