"More CSR versus more benefits" : how members' motives influence loyalty toward cooperatives
Charlotte Lecuyer, Mathieu Béal and Sonia Capelli and William Sabadie
| Year of publication: |
2022
|
|---|---|
| Authors: | Lecuyer, Charlotte ; Béal, Mathieu ; Capelli, Sonia ; Sabadie, William |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2309-2339
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| Subject: | Co-operatives | Corporate social responsibility | Loyalty | Membership | Relational benefits | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Genossenschaft | Cooperative |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-01-2021-0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457341