More evidence challenging the robustness and usefulness of the attraction effect
Year of publication: |
2014
|
---|---|
Authors: | Yang, Sybil ; Lynn, Michael |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 4, p. 508-513
|
Subject: | decoys | attraction effect | decision making | consumer behavior | product positioning | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
-
Impact of choice set complexity on decoy effects
Stanley, Jacob M., (2024)
-
Compromise and attraction effects in food choice
Carroll, Ryall, (2014)
-
Marini, Marco, (2023)
- More ...
-
Wong, King Yin, (2019)
-
Tipping in restaurants and around the globe : an interdisciplinary review
Lynn, Michael, (2006)
-
Why tip? : an empirical test of motivations for tipping car guards
Saunders, Stephen G., (2010)
- More ...