More fans at any cost? Analysing the economic effects of the ratio of fans to non-fans in a customer portfolio considering electronic word of mouth
Year of publication: |
2016
|
---|---|
Authors: | Banz, Marion ; Grosswiele, Laura ; Huber, Johannes ; Probst, Florian |
Published in: |
Journal of decision systems. - Abingdon : Taylor & Francis, ISSN 1246-0125, ZDB-ID 2093544-4. - Vol. 25.2016, 3, p. 193-213
|
Subject: | Customer portfolio management | electronic word of mouth (eWOM) | online social networks | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
-
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young, (2015)
-
The effect of user-controllable filters on the prediction of online hotel reviews
Hu, Ya-Han, (2017)
-
Israeli, Aviad A., (2017)
- More ...
-
Who will lead and who will follow: Identifying Influential Users in Online Social Networks
Probst, Florian, (2013)
-
Probst, Florian, (2013)
-
Who will lead and who will follow: Identifying Influential Users in Online Social Networks
Probst, Florian, (2013)
- More ...