More information, stronger effectiveness? : different group package tour advertising components on web page
Year of publication: |
2007
|
---|---|
Authors: | Wang, Kuo-Ching ; Chou, Shu-Hui ; Su, Che-Jen ; Tsai, Hsin-Yi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 4, p. 382-387
|
Subject: | Pauschaltourismus | Package tour | Online-Marketing | Internet marketing | Informationsverhalten | Information behaviour |
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