More is not always better: The impact of relationship functions on customer-perceived relationship value
Year of publication: |
2012
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Authors: | Ritter, Thomas ; Walter, Achim |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 41.2012, 1, p. 136-145
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