More Than Fit: Brand Extension Authenticity
Year of publication: |
2012
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Authors: | Spiggle, Susan ; Nguyen, Hang T ; Caravella, Mary |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 967-983
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Saved in:
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