More than just one middleman : on the value of different entry modes by SMEs in foreign markets
Year of publication: |
[2017]
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Authors: | Vedel, Mette ; Servais, Per |
Published in: |
An SME perspective. - [Cham] : Palgrave Macmillan, ISBN 978-3-319-39368-1. - 2017, p. 151-170
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Subject: | KMU | SME | Internationaler Markteintritt | International market entry | Vermittlungstätigkeit | Intermediation | Soziales Netzwerk | Social network | Betriebliche Wertschöpfung | Value creation |
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