More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Year of publication: |
2022
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Authors: | Mehmet, Mehmet Ibrahim ; D'Alessandro, Steven |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 38.2022, 13/14, p. 1461-1493
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Subject: | consumer sentiment | inter-coder reliability | Multimodal social listening | qualitative research | social media | social networking | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Emotion |
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