More the merrier!! : understanding the effect of available content choices over willingness to pay for over-the-top subscriptions
Year of publication: |
2023
|
---|---|
Authors: | Gupta, Shaphali ; Shrivastava, Pooja ; Gupta-Rawal, Soniya |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 12, p. 2612-2626
|
Subject: | choice theory | content affinity | content choices | Hayes process | over-the-top | reviews and recommendations | subscription intention | willingness to pay |
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