Most common heuristics and biases in nascent entrepreneurs' marketing behavior
Pouria Nouri, Narges Imanipour, Kambiz Talebi and Mohammadreza Zali
| Year of publication: |
November 2018
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|---|---|
| Authors: | Nouri, Pouria ; Imanipour, Narges ; Talebi, Kambiz ; Zali, Mohammadreza |
| Published in: |
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship. - Regina, ISSN 0827-6331, ZDB-ID 2103481-3. - Vol. 30.2018, 6, p. 451-472
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| Subject: | nascent entrepreneur | marketing | decision-making | heuristics | biases | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Heuristik | Heuristics | Systematischer Fehler | Bias | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in französischer Sprache |
| Other identifiers: | 10.1080/08276331.2018.1427406 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011943475