Motivated consumer innovativeness : concept and measurement
Bert Vandecasteele; Maggie Geuens
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Vandecasteele, Bert (contributor) ; Geuens, Maggie (contributor) |
| Publisher: |
Gent : Faculteit Economie en Bedrijfskunde, Univ. Gent |
| Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Motivation | Verhalten | Behaviour | Theorie | Theory | Belgien | Belgium |
| Extent: | Online-Ressource (PDF-Datei: 54 S., 288 KB) |
|---|---|
| Series: | Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde. - Gent : [Verlag nicht ermittelbar], ZDB-ID 2623489-0. - Vol. 532 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003787810