Motivating purchase of private brands : effects of store image, product signatureness, and quality variation
Year of publication: |
2011
|
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Authors: | Bao, Yongchuan ; Bao, Yeqing ; Sheng, Shibin |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 2, p. 220-226
|
Subject: | Ladengestaltung | Store design | Markenimage | Brand image | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation |
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