Motivation crowding in online product reviewing : a qualitative study of amazon reviewers
Year of publication: |
2019
|
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Authors: | Wu, Philip Fei |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 56.2019, 8, p. 1-9
|
Subject: | Extrinsic motivation | Fake reviews | Intrinsic motivation | Motivation crowding | Online reviews | Self-determination theory | Motivation | Leistungsmotivation | Work motivation | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Social Web | Social web | Leistungsanreiz | Performance incentive | Konsumentenverhalten | Consumer behaviour | Verdrängungseffekt | Crowding out |
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