Motivation matters : corporate scope and competition in complementary product markets
Year of publication: |
July 2016
|
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Authors: | Bennett, Victor M. ; Pierce, Lamar |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 37.2016, 7, p. 1304-1315
|
Subject: | competitive strategy | Awareness-Motivation-Capability framework | automotive leasing | complementarity | corporate scope | Wettbewerb | Competition | Wettbewerbsstrategie | Competitive strategy | Kfz-Industrie | Automotive industry | Internationaler Wettbewerb | International competition | Fusion | Merger |
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