Motivational compatibility and choice conflict
Year of publication: |
2010
|
---|---|
Authors: | Levav, Jonathan ; Kivetz, Ran ; Cho, Cecile K. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 3, p. 429-442
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kaufmotiv | Consumer motivation | Entscheidung | Decision | USA | United States |
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