Motivational determinants of transportation into marketing narratives
Brent McFerran ; Darren W. Dahl; Gerald J. Gorn; Heather Honea
| Year of publication: |
2010
|
|---|---|
| Authors: | McFerran, Brent ; Dahl, Darren W. ; Gorn, Gerald J. ; Honea, Heather |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 20.2010, 3, p. 306-316
|
| Subject: | Marketingmanagement | Marketing management | Glücksspiel | Gambling | Persönlichkeitspsychologie | Personality psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008658294