Motivations for selecting cross-border e-commerce as a foreign market entry mode
Year of publication: |
2020
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Authors: | Qi, Xiaoguang ; Chan, Jin Hooi ; Hu, Junyan ; Li, Yifan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 50-60
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Subject: | Internationaler Markteintritt | International market entry | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Auslandsinvestition | Foreign investment | Multinationales Unternehmen | Transnational corporation | Motivation |
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