Motivators and critical factors in mobile banking communications: the case of Kuwait
Year of publication: |
2008
|
---|---|
Authors: | Thrassou, Alkis ; Philip, Lijo Raju |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 1.2007/08, 4, p. 327-349
|
Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Electronic Banking | Electronic banking | Mobile Business | Mobile business | Kuwait |
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