Motivators for the intention to use mobile TV: A comparison of South Korean males and females
| Year of publication: |
2009
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| Authors: | Choi, Yung Kyun ; Kim, Juran ; McMillan, Sally J. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 1, p. 147-168
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