Motivforschung : eine kognitionspsychologische Perspektive
Franz Liebel
| Year of publication: |
2011
|
|---|---|
| Authors: | Liebel, Franz |
| Published in: |
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen. - Wiesbaden : Gabler, ISBN 978-3-8349-2925-9. - 2011, p. 473-490
|
| Subject: | Marktforschung | Market research | Qualitative Methode | Qualitative method | Psychologie | Psychology | Kaufmotiv | Consumer motivation |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233185