Mouvements de consommateurs activistes : entre cadrage des fondateurs et auto-organisation des membres
Year of publication: |
2023
|
---|---|
Authors: | Barès, Franck ; Cova, Bernard |
Published in: |
Recherche et applications en marketing : RAM. - London : Sage Publ., ISSN 2051-2821, ZDB-ID 2170405-3. - Vol. 38.2023, 1, p. 14-39
|
Subject: | activistes | fondateur | mouvement | orchestration | plateforme |
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