Movie marketing strategy formation with system dynamics : towards a multi-disciplinary adoption
Year of publication: |
2004
|
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Authors: | Lane, David C. ; Husemann, Elke |
Published in: |
Komplexität und Dynamik als Herausforderung für das Management : Festschrift zum 60. Geburtstag von Peter Milling. - Wiesbaden : Dt. Univ.-Verl., ISBN 3-8244-8218-5. - 2004, p. 179-222
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Subject: | Filmwirtschaft | Film industry | Marketing | Mediennutzung | Media usage | Innovationsdiffusion | Innovation diffusion | Produktlebenszyklus | Product life cycle | Simulation | System Dynamics | System dynamics |
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