MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures - A Markov Chain model-based representation of consumers' movies-related behavior provides an effective instrument for the prediction of box-office sales and the evaluation of alternative marketing plans for new movies prior to their release
| Year of publication: |
2000
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| Authors: | Eliashberg, Jehoshua ; Jonker, Jedid-Jah ; Sawhney, Mohanbir S. ; Wierenga, Berend |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 19.2000, 3, p. 226-243
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