Moving beyond intuition-Managing allocation decisions in relationship marketing in business-to-business markets
Year of publication: |
2004
|
---|---|
Authors: | Ouwersloot, Hans ; Lemmink, Jos ; de Ruyter, Ko |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 33.2004, 8, p. 701-710
|
Saved in:
Saved in favorites
Similar items by person
-
Odekerken- Schröder, Gaby, (2002)
-
ANTECEDENTS OF EFFECTIVE DECISION-MAKING: A COGNITIVE APPROACH
Riel, Allard C R van, (2006)
-
Antecedents of Effective Decision Making: A Cognitive Approach
Lemmink, Jos, (2003)
- More ...