Moving from products to solutions : strategic approaches for developing capabilities
Year of publication: |
2013
|
---|---|
Authors: | Paiola, Marco ; Saccani, Nicola ; Perona, Marco ; Gebauer, Heiko |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 31.2013, 4, p. 390-409
|
Subject: | Leistungsbündel | Bundling strategy | Investitionsgüterindustrie | Capital goods industry | Make-or- Buy-Entscheidung | Make-or-buy decision | Theorie | Theory |
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